The Problem

Success in any business is directly proportional to your ability to market and sell your products.  As with any market, the only constant is changeĀ.

The internet is under-utilised as a channel to get product to market and requires knowledge that extends beyond your core business.  100 000 ADSL internet access lines are being installed every year with 420 000 lines deployed to date.  This means that every business and consumer now has the ability to connect to the internet 24/7.

Advertising on the web is like placing a billboard by the side of the road.  Unless you get traffic to that billboard, your advertising is wasted.  Likewise, advertising on the internet is useless unless you get traffic to your site. 

 
If you would like a targeted advertising solution for your products, then we believe we have a solution for you.

 
Our Solution

ftgSpecify is our free, user-friendly on-line product information portal

-       Through this portal your products are available to the Specifier for selection in their specifications.

-        The products are graphically presented and a graphical specification document can be presented by the Specifier to the end-user that reflects your products in a professional manner.

-       The service is free to you meaning there is no risk to you.  We do this so that our database is unbiased and driven by the consumers needs, not the fact that the manufacturer is paying to be there.

-       The service is free to the Specifier (We make our money by retailing the product), which improves your market reach.

-        We position ourselves in the market to provide a database of only high quality products.  We therefore monitor the advertised product quality closely and only allow reputable manufactures to advertise.

-       Our solution is web-based, meaning that product updates can happen immediately to all end-users.  The old server based or on-site software is outdated.

 

ftgConsult is our free consulting service to the Specifier to help them make the right choice regarding the products to specify.  If the client is happy with our service and advice we then offer to source the product for them.  We believe that our product knowledge, technical know-how and service are what makes us a successful.  Our current closure rate of 94% on deals is testament to this.

 
Through our integrated approach of technology and consulting we can improve your market reach, improve the Specifiers efficiencies and improve on the end-users overall experience.